easier
"Every retailer knows that the items that sell the best are at eye level or at the cash register", Seth Godin says. It's the perfect balance of attention, recognition, and impulse simultaneously. A stimulus inciting a response to follow closely.
There's something to be learned here. Something that we can use. Something that can be applied to our actions outside of capitalism, and being a consumer
"Put the good habits in a place where they’re easy to find and engage with", Godin says. Make them convenient and visible. Situate them in a time and place where you can't miss them. In a manner that makes it harder to say no to. And keep what impedes them out of the way.
But, it's not just habits it can help with. It's also our creative practice. My workbench is the first thing I see when I get up in the morning. Centered at the center window at the center of the room. All my first-order tools and materials are in the top drawer. Organized and arranged. Always at the ready, with frictionless accessibility. Any and all screens are in an entirely different room. It's inconvenient to leave and check them. Troublesome, even. But, it's so easy to accept the invitation my workbench is offering.
It's easier to make something when you make it something that's easy to do.
P.S. ICAD Day 12-15 - all the collages in this newsletter are available for purchase here.
Good creative habits!